AI Insights · Timothy · April 2023
Top 5 Beauty Retail iOS Apps in Europe Q1 2023
The top five beauty retail apps on iOS in Europe saw varying trends in downloads and active users throughout Q1 2023. Metrics such as weekly downloads and active users provide insight into their performance.
In the first quarter of 2023, the top five beauty retail apps on iOS in Europe displayed diverse trends in terms of downloads and active users. Here's a closer look at their performance, based on data from Sensor Tower.
Notino: profumi e cosmetici experienced significant fluctuations in weekly downloads. The app started strong with 11.3K downloads in the last week of December 2022, peaking at 38.7K in the last week of March 2023. Active users also showed a positive trend, beginning at 55.2K and rising to nearly 98K by the end of the quarter.
Douglas - Parfüm & Kosmetik maintained a relatively stable download rate throughout the quarter, with weekly downloads hovering around the 16K to 21K range. Active users saw a slight decrease from 111K at the start of the quarter to around 103.6K by the end of March.
LOOKFANTASTIC: Beauty & Makeup showed a steady increase in weekly downloads, starting at 12.4K in late December and reaching 18.1K by the end of March. Active users demonstrated a similar upward trend, rising from 60.7K to approximately 68.2K over the same period.
Feelunique: Limitless Beauty exhibited a varied pattern in downloads, with a notable peak of 31.2K in the first week of January, followed by a more stable range of 6K to 13.4K for the rest of the quarter. Active users increased from 46.9K to 57.9K by the end of March.
Lastly, SEPHORA - Maquillage, Parfum saw fluctuating downloads, starting at 15.7K in late December, peaking at 18.7K in early January, and then tapering off to 7.7K by the end of March. Active users followed a similar pattern, beginning at 65.1K and ending at 53.9K by quarter's end.
For more detailed insights and data, visit Sensor Tower.
